martes, 3 de junio de 2014

Pricebo effect: The Cannabis case

Pricebo is portmanteau of the words price (from Latin pretium, “worth, price, money spent, wages, reward”) and placebo (from Latin placēbō, “I shall please”) coined and suggested to me by Paris 1 Pantheon-Sorbonne University Professor Le Lec during the development of my Master 1 thesis entitled Pricebo effect: The Cannabis case. The term pricebo, along with its related term pricebo effect, is used as a way to address the particular case when prices act as placebos, being able to influence—through expectations—the perceived quality of a product.

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